Matching grant program funds up to $2500 for businesses, organizations and events for tourism marketing

Bradford, (PA) – Trail Central | The Allegheny National Forest Visitors Bureauis pleased to announce the summer and fall Marketing and Event Marketing Program. This program will fund eligible projects and events through December 31. Since its inception in Summer 2024, the Marketing and Event Grant Program has supported 25 events and marketing initiatives in McKean County totaling $60,000.

The Bureau’s semi-annual grant program aims to fund qualified McKean County organizations and businesses to strengthen our tourism products, increase the marketing, promotion and advertising of tourism related business and enhance the quality of events. 

“The landscape of destination marketing has changed in recent years, and it is important we support our tourism partners for McKean County to flourish and to create unforgettable experiences,” said Rustin Lippincott, Allegheny National Forest Visitors Bureau executive director. “This grant program is an excellent opportunity to support our tourism partners and enhance our product through additional marketing, attraction development and expanding the quality and reach of our signature events.”  

The grant program leverages the Bureau’s marketing resources to create awareness, provide visitors with information to influence their travel decisions, increase visitation to McKean County and enhance the quality and expand the type of events across the County. The grant program reimburses eligible costs up to $2500 with a 50% required match. Completed applications are due by June 30 for events occurring through December 31, 2025.   

“Now is a pivotal moment for nonprofit organizations, events, and businesses seeking to expand their marketing reach or launch new initiatives in McKean County. Trail Central is uniquely positioned to amplify the region’s voice and offerings. As the destination organization representing McKean County to potential visitors, Trail Central is committed to generating excitement and engagement for both residents and travelers alike,” said Debbie Deane, Trail Central Hype Girl.  

Tourism related businesses, organizations, nonprofit groups, and events based or doing business in McKean County are eligible for the grant program. Preferences will be given to Allegheny National Forest Visitors Bureau members. Applications and additional grant information are available at PATrailCentral.comand at the ANFVB Office, 80 E Corydon St., Bradford, PA.

For more information on the Allegheny National Forest Visitors Bureau mission, grant program, membership or the economic impact of travel, contact the Bureau, 800-473-9370 or info@visitanf.com.  

Tourism is a $193.8 million industry in McKean County, according to the 2023 report from the Pennsylvania Office of Tourism, an increase of $10 million from the previous year. The largest portion of revenue comes from transportation, food & beverage and recreation related expenditures. More than 1200 jobs are supported by visitor spending in McKean County generating $40.8 million in labor income.